Aqualona
2,900+
Can the checkout prove a purchase?
More than 2,900 orders tracked from the visit that started them through to checkout.
Read the story
Write, preview and share Markdown.
Free, no account, works in your browser. It started as an open-source project, and we've added a lot since.
What's Markdown?
Plain text with a few symbols for formatting: # for a heading, ** for bold, - for a list. It's how ChatGPT, Claude and Cursor write their answers, and AI tools read their instructions from Markdown files too (AGENTS.md, CLAUDE.md, Cursor rules). Easy for people and AI to read and write, but open a raw .md file and you just see the symbols. Viewer turns it into a proper page.
What we added
-
Share a whole report as one link.
No account, and nothing saved on our side.
-
Your draft stays put.
Opening someone's link opens a new tab instead of replacing your work.
-
Links open in the right view.
Editor, split or preview, and straight to the right heading.
-
Safer shared links.
We fixed holes in the original that let a link run code in your browser.
-
Works with your AI.
Paste in what Claude or Cursor writes and it comes out formatted. Our own agents make share links straight from both.
Claude
Cursor
Who made this
We're Pacing.
Cam and Ben run Pacing from London. We do ads, websites, tracking and CRM for businesses, and build tools like this one when nothing we can buy does the job.
What we do for clients
If one of them is broken, the others waste money. We set them up to work as one.
What's a customer worth?
- 1
- 2
- 3
- 4
Need a tool that doesn't exist yet? We'll build it.
Got a tool in mind? We'd love to hear about it.Client stories
The question each business couldn't answer, what we built and what changed.
Sector7
177%
Can the website match the engineering?
An award-winning Webflow rebuild off Bluehost, and 177% more new users in 2025 than 2024.
Read the story
The Therapy Lounge
6.6x
What can we afford to pay for an enquiry?
70% more enquiries, and 6.6x return on ad spend in the best month.
Read the story
Tools we built
Tools we built, for clients and for ourselves, when nothing we could buy did the job.
- Open to anyone
Pacing Headshots
Web appTurns a few selfies into studio-style headshots for staff and clients. Every trained model is deleted after 30 days.
Runs on
Open the app (opens headshots.pacing.agency)headshots.pacing.agency - Open to anyone
Pacing Viewer
Web appPaste markdown and read it formatted in the browser. The draft lives in the link, so you don't need an account.
Runs on
Try it free (opens viewer.pacing.agency)viewer.pacing.agency - Open to anyone
Pacing Compressor
Web appShrinks JPEG, PNG, WebP and AVIF images in your browser. Nothing is uploaded anywhere.
Runs on
Try it free (opens compressor.pacing.agency)compressor.pacing.agency - Open to anyone
Pacing Parity
ScriptWrite your Cursor rules once and get the Claude Code files generated from them, with a check that catches drift.
Runs on
View on GitHub (opens github.com/Pacing-Agency/cursor-claude-parity)github.com/Pacing-Agency/cursor-claude-parity - Open to anyone
Pacing Starter
Starter kitCursor rule templates, a git hook that refuses credentials, and a script that makes one rule set work in Cursor and Claude Code.
Runs on
View on GitHub (opens github.com/Pacing-Agency/pacing-ai-starter)github.com/Pacing-Agency/pacing-ai-starter - Open to anyone
Pacing Numbers
CalculatorsWork out a marketing budget, the most you can pay to win a customer, and whether your ad spend is working. Your figures stay in your browser.
1 / 6
Next step
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.